SMAL - Start Marketing All Looks

All girls and women have different appearance and different bodies, just as they have different capabilities and abilities. Despite this, women and children are required to compare themselves with a slender ideal. They are evaluated, graded and judged.

We are starting a revolution regarding the view of today's beauty ideal, both on a national and an international level - from stereotype and monotonous to diversified. Beauty should be allowed in all shapes and sizes.

There shouldn't be ONE single stereotype template for how women and girls should look, and we have to react against and question this underweight ideal.

By signing this protest list, you will contribute to creating a positive ground for the next generation, free from stereotype, negative ideals and hopefully also free from eating disorders.

This protest list will be handed over to organizations that are able to act in this matter. It's important you write both your first name and your surname for your voice to be valid!